Production Schedule - Update 30/07

Date & Time	Activity	Location	Gear	Crew	Alternative Action
05/08/2013 12:50 P.M.	Film scene two.	Riccarton high school. G&H block.	Camera, Mic and gear, tripod, props (refer to props list), costume (refer to costume list.)	Director (Jaemee/Jordan), camera operator (Jordan), boom op (Jaemee), Actors - Jacob, Jacob, Ella and Laura. Classroom extras.	Continue all planning.
06/08/2013 12:50 P.M.	Film scenes three and nine.	Riccarton high theory food room room and B1 OR C1	Camera, Mic and gear, tripod, props (refer to props list), costume (refer to costume list.)	Director (J and J), camera operator (Jordan), boom op (Jaemee), Actors - Manish and Kezia, Oceanography extras.	Continue planning for weekend filming.
29/06/2013 A.M. - P.M.	Film scenes one, eleven and sixteen.	South Shore beach, or Sumner or New Brighton.	Camera, Mic and gear, tripod, reflectors, props (refer to props list), costume (refer to costume list.)	Director (J and J), camera operator (Jaemee), boom op (Jordan), light reflector holder (if needed) Actors - Extras 'people in the ocean'	Review footage collected so far and plan any re-shooting.
30/06/2013 A.M. - P.M.	Film scenes five, seven, eight, thirteen, fifteen and sixteen.	Tall Tree reserve.	Camera, Mic and gear, tripod, reflectors, props (refer to props list). costume (refer to costume list), car.	Director (J and J), camera op (), boom op (), Actors - Jacob, Jacob, Ella, Laura, Tom.	Review footage collected so far and start producing a rough rough cut.
30/06/2013 P.M.	Film scenes four, five? and six.	Harkness Place.	Camera, Mic and gear, tripod, reflectors, props (refer to props list). costume (refer to costume list), car - different to one from park scene.	Director (J and J), camera op (), boom op (), Actors - Garry, Jacqui and Jasper.	Review footage collected so far and continue with rough rough cut.

2.7

Basic documentary script to show findings;

Visual Components	Audio Components
Mid shot of presenter at a desk with a Starbucks and an Apple laptop.	"Today, people around the world do the best they can to skip ads, whether it be watching their TV shows online, or skipping through the ads with MySky, or something similar, so ads placed in television shows are being increasingly looked over, so advertisers have had to become more creative with their advertising, which is where product placement comes in. This is ________ and I'm your host, Jordan Knight. Tonight we'll be looking into the matter of product placement in music videos, and whether it's ethical or not. Tonight, we will hear words from the mouths of people such as the chief executive of VEVO, and music sensation Katy Perry; but first, here's a little about what product placement is, and a few examples of some of the most blatantly placed in popular music videos. Product placement, to put it simply, is when a product has been placed in any form of media, and has the camera linger on it maybe a little too long, or whoever it is on the screen may also be using the product. It's advertising within the program, so it doesn't seem like you're being advertised to when in reality you are. "
Clip from Ke$ha's music video 'We R Who We R' - 1:15 - Plenty Of Fish | 1:22 - Revolucion | 1:42 - Baby G watch | 1:49 - Plenty Of Fish	"As you can see, throughout this music video, there is a lot of products put in a very clear line of sight, or are extremely blatant, such as the bottle of Revolucion and the dating website, Plenty Of Fish."
Clip from Travis McCoy's music video 'Billionaire' - 1:43 - Scooters | 2:04 - Mini | 2:37 - Tuborg	"And here's another example, in the popular video of Billionaire, where things are being thoughtfully placed on camera. Seeing Travis McCoy driving a mini could influence people to go out and buy themselves one. Although that seems a little drastic, that's the main idea of product placement, making people want to buy or use the product."
Back to the presenter, mid shot, still with his Apple laptop and Starbucks.	"There are no regulations against having product placement in music videos and television in the US, and most of the world, but the UK has banned product placement in television shows. Let us know what you think about that, and whether or not you think the rest of the world should follow in the UK's footsteps. Go online, using the hashtag - Product Placement - and tell us what you think. Now, we have the first of our special guests with us here tonight through video feed, the chief executor of VEVO, Rio Caraeff. Rio, what are your thoughts on product placement?"
Mid shot to a screen where Rio Caraeff is, looking at presenter.	"Our company sees no shame in product placement; we work as a conduit between the worlds largest music companies and brand marketers. We have a lot of strong relationships with some of these companies, and the placement within these music videos just demonstrates how complementary our relationships with brands and music companies are; and we can bring them together, for successful partnerships in the future." *link to quotes* *other link to quotes*
Mid shot, back to presenter.	"Thank you, Rio, I'm sure we'll be hearing more from you sometime in the near future."
Mid shot to a screen where Rio Caraeff is, looking at presenter.	"Thank you."
Mid shot back to presenter.	"Now, before we meet our second guest of the night, one of the crew took a camera to the streets to ask the people of New Zealand what they think about advertising, and product placement. Take a look."
Switch to screen where person is walking with microphone down a busy street, stopping people occasionally to ask them.	"Hi, I'm ____, from _____ and I was just wondering what your opinion is on advertising and product placement?" "(person one) I don't know, I mean I always skip the ads coz they're just annoying, taking up too much time in my shows, ya know? Uh, and I dunno what product placement is.." "(person two) I watch all my shows online so I don't have to see the ads... I guess if product placement's helping the musicians out it's alright, I don't really pay attention to it." "(person three) I saw Ke$ha wearing a Baby G watch in her music video, and I went out a bought one!" "(person four) If it's tasteful advertising, it's not so bad, but half of the stuff I see on TV is just crap" "(person five) I like ads, sometimes I just sit and watch infomercials!"
Mid shot back to presenter.	"Mmm, now, we have our second guest of the night here now, singing sensation Katy Perry!"
Mid shot to Katy Perry who is sitting on an arm chair beside presenter.	"Hii!"
Mid shot back to presenter.	"It's great to have you here, Katy, it'll be interesting to have an artists view on product placement. How do you feel about it?"
Mid shot back to Katy Perry.	"I guess I'm kind of on the fence about it a little bit, if it's done right it's not so bad. If the artist does it with style and grace, I don't mind it."
Mid shot back to presenter.	"What about when artists don't do it with style or grace, and are just blatantly obvious about it?"
Mid shot back to Katy Perry.	"It's just so . . in your face when they do that, and some artists just don't care, and you can really tell, but I think if you're going to do it, you have to get creative with it."
Mid shot back to presenter.	"Although some product placement can be just a bit too in your face, it does well for the artist. With music piracy and things like that now, it's a way for artists to still be getting a solid income. Britney Spears' music video, Hold It Against Me, earned her a half a million dollars purely from the advertising in it, which included Sony brands, her own perfume, and a makeup brand. Advertising in music videos is permanent, and so the campaign never ends. For every view of the music video, it's just more people seeing these products, and this incredibly popular artist using the product, which influences a lot of people to want the product also, especially the target audiences, of people around 18-35 years old. So,thank you very much for coming in to speak to us, Katy."
Mid shot back to Katy Perry.	"Thank you for having me!"
Mid shot back to presenter.	"Rihanna also had some things to say about product placement in music videos, and although she couldn't be here to tell us in person, she made a statement saying 'I hate doing product placement in my videos. I hate it. I think videos should just tell the story of the song. And then with the product placement it all becomes this big ad campaign. Sometimes we have to do it, for whatever political reason, but it's never my first choice. I don't like things to be so commercial.' Now, we've received a lot of comments online from you about what you think. Hannah, from Wellington, says she thinks it's tacky and takes away from the music itself. Dan, from Nelson, doesn't mind it, he says he ignores it because it means his favourite artists can still make music and videos. Kate, from Auckland, thinks that product placement is not an issue if it's tasteful, otherwise it's an outrage; and George, from Christchurch, says that we should follow in the UK's footsteps and take product placement out of TV shows, saying 'if I wanted to see things being advertised to me, I'd watch ads. I don't want people on my favourite shows shoving apple products down my throat. I want the show, not the ads.' . . . Now, unfortunately, we're out of time, but if you have an opinion on product placement, you can contact us on Facebook or Twitter, and we'd love to hear what you have to say. Personally, I agree with a lot of these comments, that product placement's fine if it's done tastefully and isn't incredibly blatant. When it's done like that it ruins the entire video, but done right, it satisfies both the viewer and the artist. So, product placement, is it ethical or is it not ethical? I'll leave that up to you. Goodnight."
Clips from music video's - Britney Spears, Hold it against me; B.o.B, so Good; Miley Cyrus, We can't stop; Adam Lambert, If I had you.	The music playing behind the videos.

2.2

Second Response:

In the last episode of the first season of Outrageous Fortune, Cheryl West has changed slightly in seeming to have lost a lot of the power and determination she had at the very beginning of the season. Some of the initial predictions were fulfilled throughout the episode, but generally her character seemed to have lost some of her force, which we can see from the use of Camera angles and Costume.

Camera angles are very important in the process of creating a film or television show. One angle is a low angle shot, which is where the camera looks up at the subject, giving a sense of power, dominance and intimidation to the subject, while a high angle shot makes the character look a lot more vulnerable and small. In the first episode of this television show, low angle shots were used commonly when it came to Cheryl, but in this last episode there were a lot of high angles to show the loss of strength and determination in her character. An example of this is a scene in which Cheryl is sitting on the bedroom floor of Van, who has left home, and the camera is looking down on her to emphasize the sadness and powerlessness that she feels. We're influenced by this high angel shot to come to the conclusion that somehow throughout the course of the season, Cheryl has slowly started to lose the intimidation she possessed in the beginning of the show, and has become a more desperate character, trying to still be the same person as before but struggling, as a lot of things have occurred that have taken their tole greatly on Cheryl. 

Costume is very important in the process of creating a film or television show, as it helps give us the idea of the characteristics and personality that the character possesses. In this narrative, costume is used to give us an impression of the character Cheryl and give us an understanding of the kind of person she is. In the first episode, Cheryl dresses neatly and puts an effort into the way she looks and comes across, and it's clear that she cares about the way in which people see her and what they think of her, and an example of this in the scene where Jethro is having his capping. In the last episode of the season, Cheryl also seems to have lost the desire to put a lot of effort into the way she dresses. An example of this is also the scene in which Cheryl is sitting on Van's bedroom floor. She doesn't seem to be dressed in any particular way, and doesn't care about the way she's dressed, because it's become something that doesn't bother her as much as it used to, and there are more important things to her than just being dressed well for other people. 

Overall, these two narrative features, Camera angles and Costume, aided in showing the development of the character, and also the kind of things that are likely to occur in the future for her. Cheryl has seemed to lose some of the strong-will she had a lot of when we first saw her in episode one, but has still remained an important character in the narrative, although her role is being met by other characters, such as her daughter Loretta. Cheryl has become a more laid back version of the person she was in the first episode, but still holds a fair amount of the punch that she used to have that there is a subtle lack of in the last episode of the season.

2.6 Task

Allocated Roles within the process of making this trailer -
Jordan Knight - Editor, Cinematographer, Director
Jaemee Martin - Producer, Cinematographer, Director 

Cast:
Jacob Keelty - Louis
Tom Hargraves - Dan
Ella Van Wijk - Ellie
Jacob Riley Richards - Vic
Laura Sahng - Jade
Manish Chetty - Kellin
Kezia Hewitt - Quinn
Garry - Dad
Jacqui - Mother

There were many extras included in this trailer. 

Jordan and Jaemee have shared a lot of the roles equally within the making of this trailer. We directed along side each other with filming different scenes for example, Jordan would be cinematographer for one scene (classroom scene) while Jaemee would be boom operator and both would direct along side each other and bouncing ideas off of each other in order to create a shot perfectly suited to our needs. Jaemee would then take over as cinematographer for one scene and Jordan would be boom operator in the same scene (news reporter scene). 

Editing is a different process where Jordan took the over the role as main editor while Jaemee organised written work and gave feedback on the trailer where needed. 

Changes made to the trailer:
- To emphasize disaster, we have added in a scene of normal life
- Establishing shots were filmed to make the trailer make sense to the audience
- We made the decision to not add in an American news reporter because we felt that we had sufficient amount of reporters and having the extra reporter would have been confusing.
- Stock Footage was added in to add in a dramatic effect, to impact the audience and to make more emphasis on the disaster.
- A shot of a picture frame with a picture of Louis and Dan as brothers was added in so the audience can understand that they are brothers and gives more of a sympathetic panicky reaction for the audience as they realise the parents sons are out camping while a tsunami happens.

We stuck to the script as much as we could - we kept the majority of our lines except for the line where it says "......is being hit by a 60m wave) we made this change to the line to give emphasis to the disaster because there would be more destruction from a 60m wave than the original 30m wave.

There was a change in the time that we filmed the camping scene. It was filmed a week early due to conflicting times in the camera booking, this meant that there was more time to edit the footage carefully and allowed us more time to film pick up shots where it was needed and still have time left over to carefully edit and render a rough cut.

2.2

First Response:

The character Cheryl West in the television series Outrageous Fortune is a significant character, and through the use of Camera angles and Costuming it was made clear she played an important part in the narrative and helped me develop a first impression of her character. 


Camera angles are very important in the process of creating a film or television show. One angle is a low angle shot, which is where the camera looks up at the subject, giving a sense of power, dominance and intimidation to the subject, who in this case is the character Cheryl West. The use of the low angle shot in the scene where Cheryl is talking to her daughter Pascalle about her modelling portfolio in their family bathroom, gives us as the audience the impression that Cheryl has a lot more power over Pascalle, and that Pascalle is a lot weaker and more vulnerable in comparison. We're influenced by this low angled shot to have this impression of Cheryl being a fierce and strong character, as looking up at her makes her seem larger and more intimidating. From what we have seen of Cheryl in this first episode, as an audience we can come to the conclusion that her character will be the strength behind her family, and will enforce changes for the better, and not be called on it because of the power and dominance we've seen that she possesses. The use of the low angle shot also gives us the idea that Cheryl feels very strongly about herself, and has a lot of confidence in herself and the way she handles situations, as this is how we see her because of the camera angle.

Costume is very important in the process of creating a film or television show, as it helps give us the idea of the characteristics and personality that the character possesses. In this narrative, costume is used to give us an impression of the character Cheryl and give us an understanding of the kind of person she is. An example of the use of costume is in the scene where Jethro is having his capping. The rest of the West family haven't bothered to change out of the clothes they had been wearing for the duration of the episode, whereas Cheryl makes the effort of putting on a dress and doing her hair and makeup special for the occasion. This tells us that Cheryl cares a lot more about her appearance than the others in the family, and also that she cares about dressing up for something that she considers special. This also tells us that Cheryl is also very proud of Jethro, as she wants to celebrate his capping and look nice, rather than just wearing the casual everyday clothes the other West's are wearing, because she cares greatly about the success Jethro has achieved. From what we have seen from the use of costuming in this first episode, as an audience we can make the assumption that Cheryl will continue to be well dressed and caring about the way in which she dresses and presents herself, which shows that she has self respect and cares about the way other people see her.


In conclusion, these two narrative features - Camera angles and Costume - helped in creating an impression of Cheryl and giving the audience an expectation as to the development of her character. With the use of these narrative features we can come to the conclusion that Cheryl West will be an important role throughout the series, and will remain a strong willed and self respecting character who cares strongly for and is dominant over her family. 

2012 genre features table

2012 (2009) - Roland Emmerich

Genre Features Table

(unfinished)

Genre Feature	Example From Film
A scenario where the normal equilibrium of life is disrupted by unusual and violent events.	When Gordon and Kate are in the supermarket doing their shopping and all of a sudden the ground splits open because of an earthquake.
Characters from a range of backgrounds and with widely different personalities will often be thrown together by circumstance, and their interaction/conflict will be key to the narrative.	Jackson and his family and the Russian guy and his family end up together on the plane to China.
A hero or heroes who manage to overcome the disaster and save a small group of people (although the hero may die in the process).	Sasha who maneuvered the plane and saved Jackson and the other people that were on the plane with him.
There will be episodes where good characters will sacrifice themselves for the survival of the group.	Yuri sacrifices himself to save his children. Tamara sacrifices herself to save Lily and Caesar (the dog.)
Often a child or children will be present to add to the drama of the narrative.	Lilly and Noah, who are in the middle of the drama with their dad Jackson.
There will often be a romantic attachment between two characters.	Jackson and Kate, Kate and Gordon, Tamara and Yuri, Tamara and Sasha.
The cause of the disaster can often be sourced back to man’s incompetence, meddling or hubris; even if it is not down to these factors, man’s reaction to the disaster is shown to be flawed.	Table Cell
There will be an opening section where the key characters are sketched in and the disaster scenario is foreshadowed.	Table Cell
The initial impact of the disaster will result in the death of many people, leaving the narrative to focus on a small group.	Table Cell
Villains/unpleasant characters will eventually be killed, but the more sympathetic characters are not immune from death.	Table Cell
Even characters in the focus group will be killed during the narrative.	Table Cell
There will be a series of obstacles which the focus group must overcome to reach safety.	Table Cell
As most disaster films are Hollywood-made, the United States is often the scene of the disaster and its individuals/armed forces will often save the day.	Table Cell
There will often be a well-known cast affording an audience with the pleasure of guessing who will be the next victim.	Table Cell
The disaster will either run its natural course and subside, or the main protagonist/s (usually an unsung professional person who has more common sense than all the world leaders/politicians/military put together) will manage to execute a spectacular rescue or solve the conundrum of how to avert a cataclysmic disaster	Table Cell
There will often be a moral, a lesson to be learned by individuals or humanity at the end of the film.	Table Cell

Product Placement research

Product placement - in music videos, and in general


Early product placement - tv shows/movies
mirriad.com

Useful information/notes taken from this source -

"In 1896 French film directors - The Lumière brothers collaborated with Swiss businessman François-Henri Lavanchy-Clarke on a short film called ‘Défilé du 8eme Bataillon’
The Swiss businessman agreed to publicise and distribute the film in exchange for advertising space. The logo of one of his products, Sunlight Soap, briefly appears in the film. An example of product placement as old as cinema itself."

"National Georgraphic profited from PPL in the film 'It's a Wonderful Life' where in a scene involving a younger Jimmy Stewart who talks of wanting to become an explorer, is seen holding a copy of Casion Autorizzati National Geographic magazine. The magazine did very well from its placement in the film."

"The American film - Roman Holiday showed star Audrey Hepburn having a 'whale of a time' on her Piaggio Vespa scooter. There were 100,000 sales for the Vespa scooter as a result."

"The highest grossing film of the 1950's - The Greatest Show on Earth - was set entirely within the Ringling Bros and Barnum & Bailey Circus and so the name cropped up frequently in the film."





Personal oppinion/thoughts with facts and evidence
slideshare.net


Product placement information
Journal of Marketing Development and Competitiveness vol. 6