Product placement - in music videos, and in general
Early product placement - tv shows/movies
mirriad.com
Useful information/notes taken from this source -
"In 1896 French film directors - The Lumière brothers collaborated with Swiss businessman François-Henri Lavanchy-Clarke on a short film called ‘Défilé du 8eme Bataillon’
The Swiss businessman agreed to publicise and distribute the film in exchange for advertising space. The logo of one of his products, Sunlight Soap, briefly appears in the film. An example of product placement as old as cinema itself."
"National Georgraphic profited from PPL in the film 'It's a Wonderful Life' where in a scene involving a younger Jimmy Stewart who talks of wanting to become an explorer, is seen holding a copy of Casion Autorizzati National Geographic magazine. The magazine did very well from its placement in the film."
"The American film - Roman Holiday showed star Audrey Hepburn having a 'whale of a time' on her Piaggio Vespa scooter. There were 100,000 sales for the Vespa scooter as a result."
"The highest grossing film of the 1950's - The Greatest Show on Earth - was set entirely within the Ringling Bros and Barnum & Bailey Circus and so the name cropped up frequently in the film."
Personal oppinion/thoughts with facts and evidence
slideshare.net
Product placement information
Journal of Marketing Development and Competitiveness vol. 6
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