Product Placement research

Product placement - in music videos, and in general


Early product placement - tv shows/movies
mirriad.com

Useful information/notes taken from this source -

"In 1896 French film directors - The Lumière brothers collaborated with Swiss businessman François-Henri Lavanchy-Clarke on a short film called ‘Défilé du 8eme Bataillon’
The Swiss businessman agreed to publicise and distribute the film in exchange for advertising space. The logo of one of his products, Sunlight Soap, briefly appears in the film. An example of product placement as old as cinema itself."

"National Georgraphic profited from PPL in the film 'It's a Wonderful Life' where in a scene involving a younger Jimmy Stewart who talks of wanting to become an explorer, is seen holding a copy of Casion Autorizzati National Geographic magazine. The magazine did very well from its placement in the film."

"The American film - Roman Holiday showed star Audrey Hepburn having a 'whale of a time' on her Piaggio Vespa scooter. There were 100,000 sales for the Vespa scooter as a result."

"The highest grossing film of the 1950's - The Greatest Show on Earth - was set entirely within the Ringling Bros and Barnum & Bailey Circus and so the name cropped up frequently in the film."





Personal oppinion/thoughts with facts and evidence
slideshare.net


Product placement information
Journal of Marketing Development and Competitiveness vol. 6

Product Placement in Music Videos

1-

We R Who We R - Ke$ha

1:15 - Plenty Of Fish

1:22 - Revolucion

1:42 - Baby G watch

1:49 - Plenty Of Fish

2-

So Good - B.o.B

0:43 - Adidas

1:50 - Adidas

3:08 - Tuborg



3-

Laserlight - Jessie J

0:01 - Car

1:47 - Vitamin Water

4-


We Can't Stop - Miley Cyrus

0:02 - Beats 

0:27 - eos lip balm

2:13 - Tom Ford sunglasses

5-


The Other Side - Jason Derulo

0:42 - Ice watch

6-


Wings - Macklemore x Ryan Lewis

0:52 - Nike Air

1:24 - Converse

1:34 - NBA

4:00 - Sonics

4:29 - Niketown

7-

Change Your Life - Little Mix

1:06 - Little Mix dolls

1:16 - Nivea

1:41 - Samsung

8-

That's What You Get - Paramore

0:21 - Nokia

1:12 - Nokia

2:03 - PA

9-

If I Had You - Adam Lambert

0:00 - Sony

0:06 - Twitter

10-


With Ur Love - Cher Lloyd

0:08 - Sony

11-

 Hit The Lights - Selena Gomez

1:02 - Converse

.

12-


Billionaire - Travie McCoy

1:43 - Scooters

2:04 - Mini

2:37 - Tuborg

Production Schedule

Current production schedule - will be modified if scenes/dates/locations are changed:

Date & Time	Activity	Location	Gear	Crew	Alternative Action
10/06/2013 and 11/06/2013 12:50 P.M.	Film scene two.	Riccarton high school. G&H block OR L block.	Camera, Mic and gear, tripod, reflectors, props (refer to props list), costume (refer to costume list.)	Director (Jaemee/Jordan), camera operator (Jaemee), boom op (Jordan), light reflector holder (if needed) Actors - Jacob, Jacob, Ella and Laura.	Continue all planning.
13/06/2013 and 14/06/2013 12:50 P.M.	Film scenes three and nine.	Room next to Deans office at Riccarton high and possibly LC1	Camera, Mic and gear, tripod, reflectors, props (refer to props list), costume (refer to costume list.)	Director (J and J), camera operator (Jordan), boom op (Jaemee), light reflector holder (if needed) Actors - Tom, Kez, Oceanography extras.	Continue planning for weekend filming.
29/06/2013 A.M. - P.M.	Film scenes one, eleven and sixteen.	City center and South Shore beach, or Sumner or New Brighton.	Camera, Mic and gear, tripod, reflectors, props (refer to props list), costume (refer to costume list.)	Director (J and J), camera operator (Jaemee), boom op (Jordan), light reflector holder (if needed) Actors - Extras 'people in the ocean'	Review footage collected so far and plan any re-shooting.
30/06/2013 A.M. - P.M.	Film scenes five, seven, eight, thirteen, fifteen and sixteen.	Crosbie park.	Camera, Mic and gear, tripod, reflectors, props (refer to props list). costume (refer to costume list), car.	Director (J and J), camera op (), boom op (), Actors - Jacob, Jacob, Ella, Laura, Tom.	Review footage collected so far and start producing a rough rough cut.
30/06/2013 P.M.	Film scenes four, five? and six.	Harkness Place.	Camera, Mic and gear, tripod, reflectors, props (refer to props list). costume (refer to costume list), car - different to one from park scene.	Director (J and J), camera op (), boom op (), Actors - Garry, Jacqui and Jasper.	Review footage collected so far and continue with rough rough cut.

Costume

Costume(s) -

(Jaemee is in charge of organizing costume/making sure cast has costume and is wearing it correctly.)



Louis Waters - School Uniform (Riccarton uniform) and casual clothing/camping clothing (jeans and plain t-shirt, jumper and a jacket.)

Ellie Johnston - School Uniform (Riccarton uniform) and casual clothing/camping clothing (Bring jeans, wear shorts and any casual top. Bring/wear jumper and jacket.)

Vic West - School Uniform (Riccarton uniform) and casual clothing/camping clothing (jeans and plain t-shirt, jumper and a jacket.)

Jade Valentine - School Uniform (Riccarton uniform) and casual clothing/camping clothing (Bring jeans, wear shorts and any casual top. Bring/wear jumper and a jacket.)



Dan Waters - Casual clothing (jeans and plain t-shirt - if any fire related tops, bring/wear)



Kellin Jones - Dress shirt, dress pants and smart shoes.

Quinn April - Blouse and skirt or dressy pants and smart shoes.



Dad - Casual clothes - jeans and t-shirt.

Mum - Casual clothes - jeans/tights, t-shirt and slippers.



Extras -

School scene - School uniform (Riccarton uniform)

Oceanographers - Dress shirts/blouses.

People in ocean - Casual clothing.

News reporters - Dress shirts/blouses and blazers.

Official Script

Splash screen.

Scene One -

Christchurch, New Zealand. We see a series of shots of the city and the people that inhabit it, and it seems like a warm, happy and safe place to be and live. The people of the city all smile at one another and are very polite, and it gives the city a generally peaceful kind of atmosphere.

Scene Two - 

LOUIS (Voice Over)

Psst, Vic

A High school in Christchurch, in an English classroom where a handful of the students are goofing off while others are doing there work. The teacher isn't in the room. Vic unfolds the piece of paper that Louis handed him earlier.

VIC

(a little sarcastically, remembering the last one Louis tried to plan.)

A camping trip? Seriously?

JADE

(excited)

Camping? I'm in

ELLIE

As long as it's not at a cemetery, I'm in too

LOUIS

It's not at a cemetery

VIC

(not overly enthused, only going because Jade is.)

That's what you said last time, when it was at a cemetery. But sure, I'm up for it.

Scene Three -

Institute of Oceanography in Wellington, New Zealand, the break room where Quinn is looking through papers and drinking tea. Kellin rushes into the room looking panicked and carrying a stack of papers.

KELLIN

Quinn, there's something you need to take a look at, right now

QUINN 

I'm on my break, Kellin

KELLIN

Canterbury is going to be taken out by a thirty meter high wave in less than three hours, but you're on your break, so-

Quinn gets up quickly and follows Kellin out of the break room.

Scene Four -

Louis and Dan's house, their parents watching something on television when it is suddenly interrupted by a breaking news report.

Reporter

Interrupting your viewing this morning to bring you the latest in breaking news. Head Oceanographer at the Wellington institute of Oceanography has declared an immediate evacuation of the Canterbury region.

Scene Five -

Broadcast continues as a voice over as we see Louis, Vic, Jade, Ellie and Dan at their campsite, unaware of what's happening down among the quiet city.

Reporter (Voice Over)

There is a time estimation of two hours before Canterbury will be swimming from a nearly thirty foot wave heading quickly for the shorelines. If you are in the Canterbury region, you need to evacuate no closer than Geraldine.

Mum (Voice Over)

(panicked)

We won't have enough time if we try to reach the kids

Scene Six -

Dad

(Demanding, a little nervous)

Get in the car, now, just do it Aimee

Emergency evacuation alarm sounds across the city. Dad gets Kermit the family dog and the emergency kit from the cupboard before getting in car and driving up to the hills where the kids are.

Scene Seven -

LOUIS

What the hell is that noise?

DAN

(shocked)

The Tsunami evacuation alarm

JADE

(hysterical)

We have to go!

DAN

No

ELLIE

Dan!

DAN

NO! You can't outrun a Tsunami, if we try we'll be dead or trapped for sure.

LOUIS

What do we do?

DAN

Get higher, that's all we can do.

They don't bother packing up the campsite and get in the car, driving to the very top of the hills where they stay and wait. 

Title - THIS SUMMER

Jade sees the wave coming in first, and points it out to the others who watch in shock as it bowls through the city, destroying everything in its path.

Title - EVERYTHING WILL CHANGE

Scene Eight - 

Jade screams, Vic tries to calm her down but she's hysterical. 

Scene Nine -

Kellin and Quinn rushing around at the Oceanographers institute in Wellington. 

Scene Ten-

Louis and Dan's parents and family dog trying to get to safety. 

Scene Eleven - 

People in the water rushing through the streets - trapped, injured, dead. 

Scene Twelve - 

News broadcasts across the country and other parts of the world. 

Scene Thirteen -

Louis running. 

Ellie crying. 

Dan with his head in his hands. 

Vic yelling/screaming.

Scene Fourteen - 

Kellin having a break down.

Scene Fifteen - 

Jade running.

Dan yelling.

Scene Sixteen - 

Jade in the water.

Ellie looking terrified.

Survivors in the water.

Scene Seventeen -

QUINN (first half Voice Over)

If we don't look after the planet, why the hell do you think it's going to look after us.

Title appears on screen.

Credits roll quickly.