Trailer Conventions
- Splash Screen/Classification advice
So the viewer is aware of the appropriate audience for the film.
- Music
To create a tense atmosphere which will be contrasted with one-liners from characters and climatic music for the most dramatic parts of the trailer.
- Titles
Dramatic and quick to add to the tension, and the words in the titles will give the audience something to think about after the trailer's finished.
- Montage
To highlight the fast-paced, intense and dramatic parts of the film. The beginning of the trailer will be a little slower, showing the important aspects of the film, then will build up into an incredibly fast-paced montage which will end with a relevant (and possibly funny) one-liner from one of the main characters.
Stylistic Details
In the beginning, light and fun with the characters laughing a lot and showing the highs of their relationships and the good things in their personalities - when it cuts to Kellin and Quinn the tone will become very serious. Cut back to the main characters before/during/after the disaster and it will become very tense, emotional (anxiety, worry, nerves) and serious, and the lows of their relationships and personalities will come out. I want the middle to end of the trailer to look and feel tense and urgent.
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